About us

For sixty years, the Romanelli family has been at the heart of Hotel Flora, perfecting the art of hospitality. Their journey began in the 1960s when Diana and Alessandro, alongside their son Ruggero, embarked on this adventure, creating a place where guests could experience Venice with warmth and authenticity.

In 2002, Ruggero’s son Gioele and his wife Heiby expanded the family’s vision by opening Novecento, a charming nine-room boutique hotel just steps from Hotel Flora. With its ethnic-chic style and intimate atmosphere, Novecento offers guests a contemporary take on Venetian hospitality.

In 2017, the family introduced Casa Flora, a one-of-a-kind Italian-designed apartment. Thoughtfully crafted with custom interiors, it blends the comfort of a boutique hotel with the freedom of a private residence-offering travelers a unique home-away-from-home experience in the heart of Venice.

Beyond welcoming travelers, the Romanelli family is dedicated to promoting a more authentic and sustainable future for the city of Venice. They encourage a new way of experiencing the city-fostering meaningful connections between visitors and the local community through thoughtful recommendations and curated experiences.

This philosophy led to the creation of Inside Venice, an online platform designed to help guests explore the city from a fresh perspective. Featuring alternative itineraries, local stories, interviews, and insider tips, the project is now a destination for anyone wishing to find a deeper, more genuine way to discover the true soul of the city.

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